During the emergence of Dubai as the unofficial Financial Centre of the Middle East, Nasdaq grew significantly in prominence, it however lacked a key component of its offering – a ‘market site’ where the bell-ringing ceremony could take place, which signifies the public listing of a company.
Nasdaq asked us to create a market site that would illustrate the company’s dynamic vision for the future, as well as the speed in which the company adapts to change. The market site should cement Nasdaq’s position as a prominent entity, and a technologically advanced platform.
The success and solidarity of Nasdaq is reflected in the sheer size of the expansive reception, market site area, and the 4m wide corridor leading to the meeting rooms and executive area. The reception is intensified with dynamism through the vibrant brand-inspired carpets, wooden slats and offset linear lights in the ceiling.